Once you know your target audience and what they want, it will be easier for you to customize your LinkedIn campaigns better. It helps you understand who your target audience is. The campaign forecasting panel is my favorite tool on LinkedIn. Campaign Forecasting Tool or Campaign Manager Let’s see what these tools are all about and why you should add them to your LinkedIn marketing strategies to attract potential customers on LinkedIn. LinkedIn understands our requirements and, thus, has brought forth a list of new targeting tools for apt LinkedIn marketing strategies. Marketers like you and I prioritize our target audience no matter what. Top 3 LinkedIn Targeting Tools to Reach Your Target Audience Easily I have narrowed down the list of targeting tools on LinkedIn that will certainly help you draw the attention of your target audience. LinkedIn has the potential to bring great revenues for your business only if you present your ads to the right audience. However, you need to target the right set of audiences, and that is when the LinkedIn targeting tools come into play. These statistics indicate that LinkedIn is indeed one of the most effective platforms to generate quality leads and sales for marketers. 65% of B2B companies have generated a customer through LinkedIn paid ads.92% of B2B marketers have LinkedIn included in their digital marketing mix.80% of B2B leads coming from social media are from LinkedIn.

97% of B2B marketers use LinkedIn to help drive their content marketing strategy.More than 57 million companies are listed on LinkedIn.Some more statistics to help you decide on the LinkedIn marketing strategies are: More marketers are focusing on LinkedIn marketing strategies for better lead capture. Over the years, LinkedIn has spanned its usage beyond an online resume site where job seekers hunted for opportunities to find their desired jobs.Īccording to the social media marketing industry, LinkedIn has now crossed Facebook as the most crucial platform for marketers and B2B companies.

Linkedin campaign management