The plan is to make both and stronger, by sharing content and infrastructure. Weather Underground CEO Alan Steremberg will remain in charge, and our meteorologists and developers will continue to create the ground-breaking weather products that we’re renowned for. The Weather Channel is committed to keeping the Weather Underground brand and the web site in its current form. Here is how he explained the planned integration: This deal will put Weather Underground’s awesome technology to use on a much bigger stage, bringing better information to a large number of people - which is almost always a good thing.Īccording to a blog post written by Weather Underground co-founder Jeff Masters, Weather Underground will continue to run as an independent site after the deal closes. The 17-year-old Weather Underground, meanwhile, runs, easily one of the best digital weather forecasting and tracking websites out there, along with a suite of solid mobile apps. The Atlanta, Georgia-based The Weather Channel has long had a strong brand name, wide reach, and big revenues, but I’ve personally found its web and mobile presence (centered around and its related apps) to be pretty wanting. The deal is expected to close in several weeks.

Smart move, this: The Weather Channel has acquired pioneering online weather service Weather Underground for an undisclosed sum, the companies announced today.

Weather channel underground